Special projects

“Franciacorta: a golden feeling”, fashion film

Franciacorta: A Golden Feeling is the fashion film that Franciacorta launched for the Milan Fashion Week in September 2021: a tribute to Italian fashion, a film with a strong visual impact with which Franciacorta aimed to create an instant connection to the world of style and creativity, making the brand recognisable as an integral part ... Read more

73rd Emmy Awards

In 2021 Italian excellence and style took centre stage at the 73rd edition of the Emmy® Awards. The Television Academy, organiser of this prestigious event, chose Franciacorta as the event’s Official Sparkling Wine. The edition celebrated the personalities of the international star system nominated in the various categories (actors, directors, producers, etc.) allowing them to ... Read more

30 years of Franciacorta Consortium and the new adv campaign

On March 5, 2020, the Franciacorta Consortium celebrated the 30th anniversary of its founding. It was indeed March 5, 1990 when a small group of Franciacorta wine-growers founded the Protection Consortium in Colombaro in Corte Franca with Dr. Paolo Rabotti as its first president. Franciacorta at that time was quite different: other territories were leaders ... Read more

Franciacorta’s origins in the Italian renaissance

In 2019 the Franciacorta Consortium in collaboration with publisher Marco Serra Tarantola published “Le origini del Franciacorta nel Rinascimento Italiano”, (Franciacorta’s Origins in the Italian Renaissance), a book by Professor Gabriele Archetti, which illustrates the origins of Franciacorta and diffuses the history of Franciacorta wine, which has its roots in the Medieval era. In fact, ... Read more

Franciacorta, a path to the future: the RTAP as a tool for shared growth

A conference was held on the Regional Territorial Area Plan in May 2019 at the San Salvatore di Rodengo Saiano auditorium. It was attended not only by the mayors of Franciacorta’s municipalities, but also by Pietro Foroni – Regional Councillor for the Territory and Civil Protection, Fabio Rolfi – Regional Councillor for Agriculture, Food and ... Read more

Giro d’Italia – The tour of Italy

In the summer of 2018, Franciacorta played a leading role at the 101st Giro d’Italia, the Tour of Italy, serving as the setting for the Giro for the first time, with a circuit stage called the Franciacorta Stage. Racing bicycle enthusiasts’ most beloved competition touched on many Franciacorta municipalities: starting from Riva del Garda, the ... Read more

Franciacorta – Mini – Thimus: Biosphera for sustainability

In 2018, the Biosphera 2.0 state-of-the-art housing module arrived in Franciacorta after a 24-month tour as part of a project involving the Franciacorta Consortium, MINI and the Thimus research company, a leading neuroscience start-up able to collect data on the emotional and cognitive states of human beings involved in real-life activities. Biosphera 2.0, designed and ... Read more

50th Anniversary of DOC status award

On November 23, 2017 Franciacorta celebrated the 50th anniversary of being awarded DOC status with an exclusive party held at Residenza Vignale, a prestigious historical home in the centre of Milan. The event concluded festivities that had begun in September conceived to celebrate a crucial moment – the year 1967 – for the development of ... Read more

Domenico De Masi: Franciacorta 2027

A debate for designing the future In celebration of the fiftieth anniversary of Franciacorta being awarded the status of DOC, controlled designation of origin, in 2017 the Consortium commissioned a research project to sociologist Domenico De Masi’s studio entitled “FRANCIACORTA 2027: A Debate for Designing the Future”, in order to outline Franciacorta’s aspirations, projects, critical ... Read more

Christo: The Floating Piers

In the summer of 2016, Lake Iseo had the pleasure of hosting a unique and magical work of art by the Bulgarian artist Christo: “The Floating Piers”. Franciacorta’s wineries and accommodation facilities welcomed curiosity seekers and tourists fascinated by the idea of treading on the 3-km long walkway for an area of about 70,000 square ... Read more

F for Franciacorta

After a year of work, the Franciacorta Consortium in November 2015 launched F for Franciacorta, a film with a strong emotional impact which, using the words of wine-growers and images of Franciacorta, pays tribute to a wine and its land. The film shows life amidst Franciacorta wine-growing, a laborious process which begins with caring for ... Read more

Expo Milano 2015

Franciacorta participated in Expo Milano 2015 as “Official Sparkling Wine” with an exclusive Wine Bar entirely managed by Lanzani Bottega & Bistrot, a passionate representative of Italian gastronomy, in particular that of the Lombardy and Brescia areas. In the complex, designed and built with sustainability criteria by the Falconi architectural firm, the general public was ... Read more

Franciacorta with Alitalia

As part of the partnership between Franciacorta and Alitalia, brands that represent Italian style in the world, in April 2015 the airline renewed its agreement with the Consortium for the Protection of Franciacorta with a dedicated livery design on a latest-generation Boeing B777 in its fleet. The Alitalia Boeing B777 with Franciacorta livery design flew ... Read more

Intralci (Hindrances)

Conceived in 2011, “Intralci 1961-2011” was created for the 50th anniversary of the first bottle of Franciacorta. The project was curated by Jacopo Perfetti of Art Kitchen at the Mudima Foundation in Milan where an installation consisting of the artwork of ten artists from different artistic trends  and countries (Italy, France, Poland, Serbia, Spain and ... Read more