Custodian of the Franciacorta method, the work of the Consorzio Franciacorta is divided into various activities: from protecting the brand and area, and promoting the product by working continuously on procedural regulations, to organising events to develop the Franciacorta Brand as an expression of a land, a wine and a production method through B2B/B2C marketing activities, communications and PR in Italy and abroad.
The aim of the Associazione Strada del Franciacorta (Franciacorta Wine Route Association) is to promote and develop the area’s tourism potential, in particular the food and wine tourism of Franciacorta.
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