As part of the partnership between Franciacorta and Alitalia, brands that represent Italian style in the world, in April 2015 the airline renewed its agreement with the Consortium for the Protection of Franciacorta with a dedicated livery design on a latest-generation Boeing B777 in its fleet.
The Alitalia Boeing B777 with Franciacorta livery design flew to the most important intercontinental destinations such as Buenos Aires, Sao Paulo, Abu Dhabi, Tokyo, New York and, of course, Rome and Milan Malpensa, welcoming passengers arriving from all over the world to visit Expo Milano 2015, where Alitalia was “Global Official Carrier” and Franciacorta the “Official Sparkling Wine Sponsor”. The customers of Magnifica, the business class on Alitalia intercontinental flights, were able to enjoy an exceptional wine, selected by expert oenologists with a special label developed ad hoc by Franciacorta, the Cuvée Magnifica Brut, and a new bottle as well, the Cuvée Magnifica Satén.
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