There is a new way to tell the story of wine—one that begins with people before the product itself. This is the idea behind Storie di Franciacorta, the new video series created through a collaboration between the Franciacorta Consortium and renowned food storyteller Chiara Maci.
A food expert and sommelier, television personality, author, and passionate advocate for food and wine culture, Chiara Maci will guide audiences on a journey of authentic encounters and personal stories, giving a voice to the people who shape the identity of Franciacorta every day. Rather than offering a technical or educational perspective, the series presents an intimate and collective narrative centred on individuals, families, ideas, and shared visions.
Launching in July 2026, the series will unfold across six episodes, each exploring a theme that reflects both the present and the future of the Franciacorta territory: sustainability, innovation, generational transition, female leadership, heritage, and wine tourism. Each episode will feature three wineries connected by a common narrative thread. Their voices will alternate and intertwine, creating a collective story that reveals the most authentic soul of Franciacorta.
“I have always believed that wine is, above all, a story about people. Behind every bottle are families, moments of insight, times of change, and countless everyday gestures that often go unnoticed. With Storie di Franciacorta, we chose to start exactly there—with the emotions, the decisions, and the lives of the people who make Franciacorta what it is every single day. I love the idea of stepping into wineries with curiosity, without filters, and letting the stories speak for themselves,” says Chiara Maci, introducing the project.
Set among vineyards, wineries, workplaces, and the everyday gestures that define life in the region, Storie di Franciacorta will explore the challenges, transformations, and choices of those who call this territory home, allowing its defining values to emerge naturally. Franciacorta itself remains in the background, serving as the guarantor of a Denomination whose true strength lies in the people who represent it.
The series will premiere on YouTube, the project’s primary editorial platform, and will be supported by dedicated content and vertical formats across the Instagram channels of both Chiara Maci and Franciacorta. All episodes will also feature subtitles, making the series accessible to an international audience.
More than an editorial project about Italy’s renowned traditional method sparkling wine, Storie di Franciacorta is an invitation to look beyond the glass. It encourages viewers to discover that behind every bottle of Franciacorta are ideas, relationships, responsibilities, and decisions passed down through generations. Ultimately, it reminds us that the true value of a territory lies not only in what it produces, but in the people who inhabit it, protect it, and continue to imagine its future.
Link to the playlist:
https://www.youtube.com/playlist?list=PLGg3E8m1Xu3M&jct=9mWXaE6XOcHU3o6WRCPFpw
responsibly