Franciacorta renews its exclusive partnership with the camera nazionale della moda italiana

7 February 2024

For the next 3 yeard Franciacorta will be Official Sparkling Wine of Milano Fashion Week

Franciacorta is delighted to announce the renewal of its partnership with the Camera Nazionale della Moda Italiana (National Chamber for Italian Fashion) for the next 3 years, thereby consolidating a successful relationship of shared synergies and values which began in 2012 and has seen Franciacorta as the official wine of Milano Fashion Week ® for the past 12 years.

“Being a partner of  Camera Nazionale della Moda Italiana is a source of pride for Franciacorta and an important opportunity to co-promote the distinctive values of the Made in Italy brand,” said Silvano Brescianini, President of Consorzio Franciacorta. “Franciacorta is a wine that embodies a magnificent terroir, where producers strive daily to craft a unique product, much like the world of fashion. This partnership was forged thanks to the mutual respect of two organizations that share a common language: the language of excellence.”

Carlo Capasa, President Of Camera Nazionale della Moda Italiana and Silvano Brescianini, President of Consorzio Franciacorta

The partnership between Franciacorta and  Camera Nazionale della Moda Italiana has been enriched over the years by numerous projects, including those external to Milano Fashion Week®. In 2021, the fashion film “Franciacorta: a Golden Feeling” marked the 10th anniversary of the partnership, and became a tribute to Italian fashion. In May 2023, Camera Nazionale della Moda Italiana and Consorzio Franciacorta set up for the first time a joint fashion/wine discussion forum focussing on sustainability matters, a subject that both organizations have been working on in a structured way for more than ten years.

“An important goal shared with the Camera Nazionale della Moda Italiana is sustainability, one of the priorities of Franciacorta, which has long been committed to creating a viticulture that seeks to achieve harmony with the environment,” declared President Brescianini. “As custodians of the land, we have dedicated years to studying the functional biodiversity of Franciacorta’s soils, the results of which we are proud to announce have recently been published in a scientific journal.”

We are delighted to renew this consolidated partnership with Franciacorta, which began in 2012. We share important values and projects with Franciacorta, above all the pursuit of excellence and the commitment to sustainability. This collaboration represents the path towards common goals.” said Carlo Capasa, President of the Camera Nazionale della Moda Italiana.

With the renewal of this exclusive collaboration, Franciacorta and Camera Nazionale della Moda Italiana continue to set the standards of style and quality, contributing to consolidating Italian Style on the global stage of high-quality fashion and wine.

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