Going to California: even angels drink wine

4 October 2023

Franciacorta makes its return to the United States and gets ready for the Emmy Awards

After the events in New York, Chicago and Miami, the DOCG wine from Brescia flew to Los Angeles for a series of appointments in the world capital of the film industry in preparation for the Emmy Awards, postponed until January 2024 due to the strikes that are paralysing Hollywood.

The Californian adventure began on 15 September with a tasting guided by Consortium President Silvano Brescianini and Franciacorta Brand Ambassador for California Giammario Villa: the various types of Franciacorta wine were presented paired with Milanese cuisine from the Dal Milanese restaurant, Luca Guelfi’s format inspired by the mood of the 1980s Milanese lifestyle. The restaurant in Los Feliz, the neighbourhood of Leonardo DiCaprio, Walt Disney, James Cameron and dozens of other celebrities, welcomed thirty guests including journalists, chefs and food and wine professionals, who were given an in-depth presentation of the prestigious Lombardy wine and the iconic dishes from its homeland.
On 18 September, an important delegation of the members of the Consulate General of Italy in Los Angeles participated in a lunch held at the Italian restaurant Drago Centro, which supervised the food and wine pairings, trying to enhance the distinctive features of the Franciacorta wines being tasted.

The months to come will be even busier owing to the renewal of Franciacorta’s partnership with the Television Academy: the DOCG will be the Official Sparkling Wine at the Emmy® Awards and all the main events leading up to them, starting with the Board of Governors Meeting, which will unite the sixty-two members of the board of this authoritative non-profit organisation devoted to the television entertainment industry.
They will be toasting with Franciacorta at the Peer Group mixers which will involve representatives of the thirty-one professional groups that are part of the Academy, including actors, directors, producers, artistic directors, as well as technicians and executives.
Nor will the traditional method sparkling wine from Brescia be missing at the Emmys Golf Classic to be held 2 October at the renowned Riviera Country Club: the proceeds of this charity event will be used (as in the past) to support the numerous programmes of the Television Academy Foundation, which is committed to shaping the future of television investing in the education of talented people from all over the country.
About a week before the main ceremony, the Franciacorta Bar will welcome the winners of the Creative Arts Emmy Awards, established to honour members of the production team working “behind the scenes”, from technical directors to art directors, including costume designers, make-up artists, photographers and visual effects managers.

All this in preparation for the top event: on 15 January 2024, the 75th edition of the most important awards ceremony in American television, equivalent to the Oscars for cinema, the Grammy Awards for music and the Tony Awards for theatre, will take place in the Peacock Theatre in Los Angeles. The winners will have the opportunity to celebrate the awarding of the famous statuette with a glass of Italian wine, and then enjoy themselves in the Franciacorta Bar at the Governors Gala, an exclusive after-party reserved for leading figures on the international television scene.

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