Following the warm-up tour through Lucerne, Zurich, and the Swiss cantons, anticipation is building for Italy’s most iconic race: from June 9 to 13, 2026, the 1000 Miglia returns to Brescia, and Franciacorta once again takes center stage as the event’s Official Sparkling Wine Partner.
Some events belong to the world of sport. Others become part of the collective imagination. In this respect, the 1000 Miglia is truly unique: an Italian story woven from classic automobiles, understated elegance, iconic landscapes, and a style that continues to captivate international audiences.
It is within this narrative that Franciacorta has found its natural place over the years. For the seventh consecutive year, the partnership between the Franciacorta Consortium and the 1000 Miglia has been renewed—a relationship that goes beyond sponsorship, bringing together two symbols of Italian style that share values such as a strong connection to place, craftsmanship, attention to detail, and conviviality.
As preparations continue for the 2026 edition of the historic competition, scheduled from June 9 to 13 with both start and finish in Brescia, just a few kilometers from Franciacorta, the atmosphere has already begun to heat up far from Italy, among the lakes and immaculate roads of German-speaking Switzerland.
The recently concluded warm-up event across Lucerne, Zurich, and the northern Swiss cantons offered the feel of an exclusive preview: a select group of crews, training sessions, regularity tests, and routes designed to immerse participants in the true spirit of the Red Arrow. More than just a side event, it was a rite of passage leading up to the most beautiful race in the world.
Amid Alpine curves, impeccable hospitality, and stops infused with authentic Italian flair, the feeling was already that of the grand departure. After all, every 1000 Miglia warm-up serves one essential purpose: to fuel anticipation. And now that the engines have fallen silent in Switzerland, all eyes return to where this legend truly lives on: Brescia and the Franciacorta region.
On one side stands the timeless charm of historic automobiles; on the other, one of the most recognizable territories in Italian winemaking. Between them lies a shared vision of Italian excellence—one that speaks of authenticity, experience, and beauty enjoyed with effortless elegance.
Because the allure of the 1000 Miglia extends far beyond the race itself. It lives in the details, in shared moments, in celebratory toasts after a stage, and in stops that become experiences. This is precisely where Franciacorta takes the spotlight, with an international identity deeply rooted in its territory.
Throughout race week, Franciacorta will accompany some of the event’s most iconic moments as Official Sparkling Wine Partner, welcoming drivers, guests, and partners with toasts, lounges, and exclusive events. Yet the point is not simply the wine—it is the atmosphere created around the race.
Today, the 1000 Miglia is no longer just a motoring competition; it is a traveling cultural experience that seamlessly blends heritage, lifestyle, and contemporary appeal. Franciacorta perfectly embodies this spirit, speaking to an international audience in search of authentic experiences that are elegant without ever feeling formal or rigid.
“Our relationship with the 1000 Miglia has become increasingly natural and integral to our identity over the years,” says Emanuele Rabotti, President of the Franciacorta Consortium. “We share the same vision of Italian excellence: one rooted in territory, time, care, and the pleasure of sharing special moments. The 1000 Miglia possesses the charm of timeless things, and Franciacorta is proud to be part of that emotion.”
And perhaps this is the true strength of the collaboration: no artificial construction, no forced nostalgia. Just two realities, both founded on tradition, technical expertise, and a love of the landscape, continuing to tell the world the story of an Italy that is credible, contemporary, and above all still capable of inspiring dreams.
After the Swiss warm-up, one thing is certain: the 1000 Miglia machine is already in motion. And as anticipation grows for the sight of classic cars parading through historic squares, rolling hills, and iconic Italian landscapes, the glasses in Franciacorta are already raised and ready.
Now, only the official start remains.
And between Brescia and Franciacorta, anticipation already carries the flavor of a truly special occasion.
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