Christmas this year will have a yesteryear feel.
To celebrate its 35th birthday Franciacorta is getting back to its roots, to the Italian Christmases of the 1990s, early years for the Consortium, with a novel wine and party atmosphere.
It’ll be a tribute to those years of tables overflowing with food, bright colours and iconic dishes, when having a drink together meant celebrating in a timeless, spontaneous way.
Franciacorta’s 2025 Christmas table will be a journey through collective memory: green velvet, golden candles, crystal glass, large dinner sets and scene-stealing dishes.
The star players will be the great party dishes of the day: aspic in stylish, ironic incarnations, gourmet panettone, colourful tartlets and prawn cocktails, symbols of a conviviality we can look back on with affection, now, and a hint of nostalgia.
But it’s also a way of remembering where Franciacorta comes from: a desire to innovate while keeping our roots alive, combining tradition and a contemporary spirit.
In the 1990s it was a brand which gave toasting-Italian style a new face and it is still today the centre-stage player in authentic, stylish and timeless celebrations.
Today like yesterday Franciacorta takes us right through the festivities with its innate versatility: from a glass of wine to sip while we’re laying the table to a drink before dinner with friends, Christmas dinner, a midnight drink, all the way to desserts and drinking in the New Year.
It’s a wine which goes with every dish and every atmosphere, without losing any of its elegance.
A party drink which speaks of family and time, time which is always the most precious ingredient in Franciacorta.
Because the most authentic things never go out of fashion and neither do the memories and the great celebration drinks.
“Those were the years in which Franciacorta was born, at a time in which Italy wanted to look to the future and celebrate the best of its traditions”, commented Emanuele Rabotti, President of the Franciacorta Consortium.
“This project is a way of talking about our past in a tongue-in-cheek, affectionate way, and of remembering that the true spirit of drinking to something, the sharing and joy, hasn’t changed. And neither has Franciacorta.”
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