Franciacorta has won one of the wine world’s most prestigious recognitions and been elected the International (Non-U.S.) Wine Region of the Year 2024 winner of the Wine Enthusiast Wine Star Awards. The award recognizes Franciacorta’s excellence and its benchmark role in the international wine world.
The Wine Star Awards are designed to recognize extraordinary contributions to the wine industry and this year marks the 25th anniversary of the awards. All 2024 winners will be celebrated on 27 January 2025 at Westin St. Francis in San Francisco at the annual black-tie gala and included in Wine Enthusiast’s Best of Year 2024 issue.
The award is the result of many years of collective work by the Consortium and all its members wine estates to promote the area and constantly improve its wine quality. The victory is a reflection of the success of the Franciacorta brand marketing and positioning strategy, above all in the international market. Key examples of this hard work are the strategic partnerships Franciacorta has formed in the United States with high-profile events such as the Emmy Awards and, most recently, the Michelin Guide USA. These partnerships have reinforced the visibility of the brand and consolidated its status as a Premium Sparkling Wine.
“The award fills us with pride and is further proof that we are moving in the right direction and should continue on it,” said Silvano Brescianini, President of the Franciacorta Consortium. “We know that we still have a long way to go but our achievements, including at the international level, further stimulate our efforts to respect the land whilst pursuing our goal of consolidating Franciacorta’s position as a global benchmark for quality sparkling wines.”
Not only does this consolidate Franciacorta’s leading position in the Italian wine world but it also significantly increases its visibility in the US market and globally, opening the way to new partnerships and growth opportunities. Franciacorta is thus once again Italian excellence ambassador and a benchmark in the top-quality wine world.
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